Hartford, Conn. – The Trinity College women's basketball team is set to host its fourth-annual Play4Kay Cancer Awareness contest, taking on Amherst College inside Oosting Gymnasium this Friday. The Bantams will be taking part in the 2020 Play4Kay national free throw challenge, competing against other college basketball teams around the country to see who can raise the most money for those battling cancer.
The free throw contest will serve as the team's primary source of donations. Those who donate will have the choice of donating a flat fee, or a certain amount per made free throw during the contest.
"For the fourth straight year, we are humbled to host an event to raise awareness for women's cancers," said Trinity Head Coach Emily Garner (4th season). "We all know someone impacted by this horrible disease – together we can take a stand to raise support for cancer research, and work to eradicate cancer." Garner also added that she will be donating $5 for every made free-throw during Friday's contest.
The Play4Kay Foundation works to help find an answer in the fight against women's cancers. Since its inception in 2007, the Kay Yow Cancer Fund has allocated more than $7.53 million in support of women's cancer research and related projects that serve the underserved. The goal of the organization is to fund projects that will extend lives, enhance the quality of life for those battling cancer, and eventually, put an end to this formidable disease.
The "pink phenomenon" in women's basketball began during the 2004-2005 basketball season, when Coach Yow's cancer recurred after being in remission for 17 years. Play4Kay is the grassroots fundraising initiative of the Kay Yow Cancer Fund. It was originally called Think Pink, later Pink Zone, and most recently and finally, Play4Kay. Women's basketball teams wore pink in honor of Coach Yow and those battling cancer. In 2007, this movement resulted in the establishment of the Kay Yow Cancer Fund and its Play4Kay initiative.
For the past eleven years, numerous sports, groups, and organizations have hosted Play4Kay fundraisers that resonated with their fans and the community, all while raising funds for the Kay Yow Cancer Fund. Play4Kay events allow members of the basketball community to play a part in the Kay Yow Cancer Fund simply by doing something they love, playing ball. Coach Yow wouldn't have it any other way.
To make a donation to the team's fundraiser page and learn more about the cause, click here.